44 Best Email Marketing Quotes: From Inspirational to Actionable to Plain Funny

"Marketing is like sex: everyone thinks they’re good at it."
Steve Tobak

"Average conversion rates are meaningless. Switzerland on average is flat."
Chris Goward

"Email has an ability many channels don’t: creating valuable, personal touches – at scale."
David Newman

"A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed."
Ramsay Leimenstoll

"Why waste a sentence saying nothing?"
Seth Godin

"That which is measured improves."
Karl Pearson

"Done is better than perfect."
Facebook

"Treat your subject line like the movie trailer – give a preview so they know what to expect."

"Make the customer the hero of your story."
Ann Handley

"Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI."
Karl Murray

"Personalisation – it is not about first/last name. It’s about relevant content."
Dan Jak

"Quality over quantity – Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience."
Benjamin Murray

"There is no formula for the perfect email – Authentic and honest messaging works"

"I want to do business with a company that treats emailing me as a privilege, not a transaction."
Andrea Mignolo

"To get the right message to the right person at the right time you first need to get the right data to the right database at the right time."
John Caldwell

"90% of marketing doesn’t work because it doesn’t get done."
Neil Bradman

"Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand."
Bob Frady

"Relevance is irrelevant once the consumer chooses you."
Bob Frady

"Use low commitment CTAs. Emails are invites, landing pages are parties"
Matt Byrd

"If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel."
Erik Harbison

"When you have written your headline, you have spent eighty cents out of your dollar."
David Ogilvy

"Having a lot to say is never a good enough reason to actually say it."
Lee Clowes

"Bait without a hook is just food."
John Hayes

"Tell me and I will forget, show me and I may remember, involve me and I will understand."
Confucius

"If you are not seeing the email channel as a money making machine, you have the wrong strategy."
Hans Smellinckx

"Email is a push channel, so we need to push it to work harder"
Kath Pay

"Every email is a customer survey of your target market, by testing they vote on what resonates best with them"
Kath Pay

"On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards."
Samuel Hulick

"To not have an email address is the digital equivalent of being homeless. Without it you can’t shop online, bank online or engage with social media."
Dela Quist

"How to write a good email:
1. Write your email
2. Delete most of it
3. Send"
Dan Munz

"A bad email reputation is like a hangover: hard to get rid of and it makes everything else hurt."
Christ Marriott

"An email without clarity is like an annoying mime: Just say what you want or get out the way!"
Jordie van Rijn

"On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest."
Brian Clark

"The best marketing doesn’t feel like marketing."
Tom Fishburne

"Customer Loyalty is mostly about choosing the right customers."
John Jantsch

"Reaching the inbox isn't your goal - engaging people is"
Matt Blumberg

"As a company you need to get to the future first, ahead of your customers, and be ready to greet them when they arrive"
Marc Benioff

"Marketing is no longer about the stuff that you make, but about the stories you tell"
Seth Godin

"People don’t buy what you do, they buy why you do it"
Simon Sinek

"When you start with what’s at stake for the buyer, you earn the right to their attention"
Jake Sorofman

"Getting the like is easy. It’s a light action. Anything else requires trust"
Jon Loomer

"You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new."
Steve Jobs

"You can not educate people into buying your product."
Josh Earl

"Your app can be a one-trick pony. As long as it is also a one-click pony."
Benedikt Deicke